Tatiana Maida
Founder
Tatiana Maida is a public health leader and consultant with almost 20 years of experience committed to equity, racial justice, and community leadership. She specializes in designing and facilitating programs, trainings, and coalitions that advance community-driven systems change and build authentic bridges between grassroots leaders and institutions.
Born and raised in Bolivia, Tatiana worked alongside Indigenous communities supporting leadership development and political participation. After moving to the United States in 2002, she spent several years working in bilingual journalism in Los Angeles and Milwaukee. That experience deepened her understanding of how health inequities, power, and access take shape across different cultural and national contexts, and ultimately guided her transition from documenting social realities to actively working to transform them.
Over the years, Tatiana has worked locally, statewide, and nationally with organizations and coalitions advancing more equitable, culturally responsive, and community-rooted practices. For seven years, she balanced part-time consulting with leadership roles within public health systems.
During that time, she partnered with Share Collaborative to support Equity and Inclusion strategy for state institutions and led trainings in Cultural Humility, trauma-informed care, and wellness for teams across statewide organizations in the Midwest. She also partners with Community Initiatives on national efforts that center the Vital Conditions for Health and Well-Being framework, supporting systems transformation that enables communities to thrive.
After four years as Equity & Community Partnerships Director at healthTIDE—where she helped embed deep community engagement into systems-change initiatives across Wisconsin—Tatiana transitioned in January 2026 into full-time consulting through her firm, Rising in Community. Her work continues to expand healing-centered practices while advancing decades-long efforts in community-rooted systems change.
Previously, she served as Senior Outreach Manager at the University of Wisconsin–Madison, where she developed a community-led listening model to support institutions in meaningfully integrating grassroots voices into research and decision-making. During her decade of work at Sixteenth Street Community Health Centers, she founded and led the Healthy Choices Department. This culturally grounded obesity prevention initiative combined comprehensive family education with community leadership development, resulting in improved health outcomes for thousands of Latino families in Milwaukee.
Tatiana holds a B.A. in Communications from the Catholic University of Bolivia and is a graduate of the Latino Nonprofit Leadership Program at the University of Wisconsin–Milwaukee. Outside of her professional work, she finds renewal in nature through travel, camping, and hiking.